Pre and post workout skincare range
Logo, brand packaging, brand identity, promotional sales booklet, exhibition stand, web design
The Task - Overview
To design a feminine yet sporty brand applying to a range of 5 product tubes and cartons. To appear sporty, feminine, youthful and natural.
Project Details ↓
The products are made with natural and organic ingredients so without being too flowery we needed to get across ‘good stuff’ with ‘performance’. We designed a striking graphic flower with a light, curved, open font; a never ending stripe and punchy, bright colours for the five products. The design was applied to the sleek white tubes and also the cartons, which were also finished with strong bold panels. The tubes are sleek and portable with a carton which is bright and easy to identify on the shelf.
Although a new product, the set looks complete and very established. The colours and flower icon have been used flexibly throughout all other materials showing that the elements of the brand are strong and versatile.