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Pretty Athletic

Pre and post workout skincare range


Logo, brand packaging, brand identity, promotional sales booklet, exhibition stand, web design

The Task - Overview

To design a feminine yet sporty brand applying to a range of 5 product tubes and cartons. To appear sporty, feminine, youthful and natural.

Project Details ↓

Pretty Athletic is an innovative range of high performance sports skincare products for the beautifully active woman. Designed to help skin recover after exercise, leaving it looking and feeling radiant.
Design and establish a brand for a new skincare range that would appeal to an otherwise forgotten market - active, sporty women. The logo and packaging tube to look sporty, feminine, youthful and natural. A strong design which would compete and stand out on the shelves in a competitive skincare market. To meet all legal packaging requirements.

The products are made with natural and organic ingredients so without being too flowery we needed to get across ‘good stuff’ with ‘performance’. We designed a striking graphic flower with a light, curved, open font; a never ending stripe and punchy, bright colours for the five products. The design was applied to the sleek white tubes and also the cartons, which were also finished with strong bold panels. The tubes are sleek and portable with a carton which is bright and easy to identify on the shelf.

Although a new product, the set looks complete and very established. The colours and flower icon have been used flexibly throughout all other materials showing that the elements of the brand are strong and versatile.