• Slider Image
  • Slider Image
  • Slider Image
  • Slider Image
  • Slider Image
  • Slider Image
  • Slider Image
  • Slider Image

Nourish

Natural skincare range

Scope

Logo, brand identity, brand packaging, print and digital advertising

The Task - Overview

Design logo, branding and brand packaging and roll out to marketing materials for this natural skincare range.

Visit Website

Project Details ↓

Dr Pauline Hili, founder of ‘Nourish’ and  a leading scientist in organic skincare industry works passionately  with plants and natural  extracts to formulate unique and outstanding organic products. Nourish skincare is a natural, anti-ageing skincare range that is perfect for daily skin care needs and accredited by the Organic Soil Association, Vegan Society, Cruelty Free International. Special awards include: 

Cosmopolitan: The best body wash 2013
Natural Health Magazine: Winner of  The best serum with radiance serum 2014
Natural Health Magazine: Best eye cream Highly commended for Kale Biomimetic Anti-Ageing Eye Cream 2014 
Natural Health Magazine: Best innovative product Highly commended for Golden Glow Illuminating Face Shimmer 2014
Natural Health Magazine: Ethical category: Highly commended for Argan Skin Renew 2015
Free from Awards: shortlisted for Argan Skin Rescue 2015

Re-design of logo, branding and packaging and roll out to marketing materials for this natural skincare range. Products include four result specific ranges: Balance, Protect, Radiance and Relax; and three treatment ranges: Argan, Kale and the summer range, Golden Glow. An appropriate look and feel was needed to be flexible across all products and to be adaptable so the range can grow and develop. Delivering a streamlined look that would appeal to a UK and worldwide audience.
The products are made with natural and organic ingredients and so we devised an honest, handwritten style logo to complement this. The flower illustration introduces the four colourways of the result specific ranges: Balance, Protect, Radiance and Relax. A simple design structure was applied to all cartons and bottles. The powerful, anti-oxidant ranges of Argan and Kale stand apart with the same branding elements but different illustrations, while Golden Glow stands alone with a metallic bronze colourway.