Nutritional, health and wellbeing advice for women
Logo, brand identity, stationery, web design and build, e-newsletter
The Task – Overview
To design an umbrella brand for Emma Nutrition with three sub brands to represent the three areas of expertise. To appear friendly, approachable, knowledgeable and enticing.
Project Details ↓
Emma’s work is about food, nourishment and health, which includes researching and creating recipes, cooking and baking from scratch with good quality, non-processed ingredients. To communicate this we designed a logo that has a crafted, homemade look. Colours are soft and enticing, reminiscent of a 1950’s kitchen. We used a family of distressed, vintage fonts which look hand drawn and decorative.
Well chosen stock photography – focusing on healthy food and drinks, healthy mothers, and women in sport – work together with carefully crafted copy to communicate clearly what Emma Nutrition is all about.
The website was built in WordPress which is simple, responsive and easy to access for future editing.