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Emma Nutrition

Nutritional, health and wellbeing advice for women

Scope

Logo, brand identity, stationery, web design and build, e-newsletter

The Task – Overview

To design an umbrella brand for Emma Nutrition with three sub brands to represent the three areas of expertise. To appear friendly, approachable, knowledgeable and enticing.

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Project Details ↓

Emma Nutrition is the brand for Emma White-Boycott – a nutritional therapist, health blogger, speaker and advocate for good food and quality nutritional supplements.
Re-brand Emma Nutrition and create three clearly branded areas of expertise, Fit Mama, Love Your Gut and Femme Plan. The website needed to introduce Emma Nutrition, the three branded areas to be clearly defined and enable customers to purchase products - ebooks, ecourses and one-to-one consultations. It had to be simple and easily accessible for Emma to add and edit recipes and blog posts.

Emma’s work is about food, nourishment and health, which includes researching and creating recipes, cooking and baking from scratch with good quality, non-processed ingredients. To communicate this we designed a logo that has a crafted, homemade look. Colours are soft and enticing, reminiscent of a 1950’s kitchen. We used a family of distressed, vintage fonts which look hand drawn and decorative.

Well chosen stock photography – focusing on healthy food and drinks, healthy mothers, and women in sport – work together with carefully crafted copy to communicate clearly what Emma Nutrition is all about.

The website was built in WordPress which is simple, responsive and easy to access for future editing.