Natural, organic skincare
Logo, brand packaging, care leaflet, stickers, stationery
The Task - Overview
Re-developing the existing logo to be sharper and to reproduce better on packaging and directly on glass. Re-design the bottles across the range. To meet all legal packaging requirements.
Project Details ↓
The logo had recently been updated from the original heavier serif font to a light, distressed, classical serif font which was not reproducing well in the print process – especially on uncoated stocks. To keep the recognized logo, we took it through a subtle evolution using a well cut, serif font and really working on spatial relationships within the lettering.
The original flowers were worked on to rebalance the weight of the lines and give more options in usage – improving and moving forward the brand but retaining the original established feel.
Instead of using a printed sticker labeling system, the black glass bottles were printed onto directly with the new design. A thin, silver keyline holds the de Mamiel logo, product name and information together with the pale blue flower icon breaking through the top of the line. Giving the bottle a distinctive look.
Designs for hardboard cartons using uncoated stock were created to give the feel of an artisan product. Stickers for sealing purposes, a care leaflet for the product range and directions, notecards and compliment slips were all designed to fit the range.